Steve Kalifowitz, CMO of Crypto.com, stated: “We are extremely proud to be introducing a first-of-its-kind award to Formula 1.
” We make every effort to create collaborations that provide win-win-win chances and I cant think of a more best opportunity than the Crypto.com Overtake Award.
” This award allows our worths to shine through celebrating the moments when chauffeurs show the bravery required to get ahead. This season has already seen some fantastic overtakes and I cant wait to see who this years champion is.”
The award enhances the partnership in between F1 and Crypto.com, which started last month when the worlds fastest-growing cryptocurrency platform became the sports seventh international partner and title partner of the three F1 sprint occasions this season.
The very first sprint event at Silverstone, a 17-lap certifying race in which Max Verstappen secured pole position for the British Grand Prix, was, say Formula 1, consulted with positive feedback from stakeholders and fans alike.
The staying trial events for sprint qualifying have been verified to take place in Monza in September and São Paulo later on in the season, assuming the race in Brazil can proceed amid continuing high rates of COVID-19 infections and deaths in that nation
In addition to their sponsorship of sprint qualifying, Crypto.com have now put their name to a brand-new award to identify overtaking in Formula 1.
The Crypto.com Overtake Award will go to the driver who completes the most overtaking manoeuvres throughout the 2021 season.
At the midway phase of the project, Sebastian Vettel is on course to gather the trophy up for grabs, with a leaderboard to be shown at each of the remaining grands prix. The strategy is for 12 more races to be held this year, although 2 spaces presently appear on the calendar.
New broadcast graphics will be presented live throughout each race to signal surpassing possibilities and prospective relocations, and to help fans monitor motorists progress in the hunt for the Crypto.com Overtake Award.
Ben Pincus, Director of Commercial Partnerships at Formula 1, stated: “We are delighted to be expanding our partnership with Crypto.com as we introduce the Overtake Award, which will incorporate the brand name into Formula 1 throughout the season in addition to the title collaboration of the F1 sprint events.
” The Crypto.com Overtake Award provides us the possibility to commemorate drivers instincts to make bold and strategic relocations, which reflect the qualities required when handling cryptocurrency.”
Check all the most current 2021 teamwear through the official Formula 1 shop