On Knewz politics page, the conservative slant was even more apparent, with links to Glenn Becks The Blaze, Ben Shapiros The Daily Wire, and Tucker Carlsons The Daily Caller appearing more regularly than links to News Corps own Wall Street Journal.
In addition to supplying a conservative-friendly feed, the site most likely was meant to put pressure on Google to pay News Corp for usage of the headlines at Fox, the Wall Street Journal, and other outlets. The “pressure Google” theory is particularly likely, provided that outlets owned by News Corp itself tended to make note of it.
The Wall Street Journal said that News Corp “has actually complained [Google News] doesnt effectively recompense publishers” in its protection of Knewzs launch, and repeated the observation again in its protection today of the services death.
Why shutter Knewz now?
The goodbye message at knewz.com today merely says, “We certainly had provenance, however no revenues,” and offers a selection of links to “some of the worlds most trusted news websites”– all of which are News Corp-owned outlets– consisting of (bizarrely) realtor.com and mansionglobal.com. However there may have been another essential consider the timing of Knewz closure.
In February 2021, News Corp reached an agreement with Google in which the search giant would provide “considerable payments” to continue sourcing headlines from News Corp owned outlets consisting of Fox News, the New York Post, the Sun, and the Wall Street Journal.
With a monetary contract with Google locked down and operational, the Murdoch-owned website might have merely outlasted its essential function.
Increase the size of/ The now-defunct news aggregator was an exceptional source of boldface, italics, underline, and hugely mismatched typefaces.
In practice, Knewz was a news aggregator, somewhat comparable to Google News. The sites style was especially garish, with construction-project-yellow headers, an inconsistently sized tile design, and frequent usage of boldface, underlining, and italics in the very same heading.
In August of 2019, Rupert Murdochs News Corp revealed that it was developing Knwez, its own “conservative friendly” alternative to Google News. Knewz went live without much fanfare in January of 2020, and formally died today, less than eighteen months later.
What was Knewz?
Knewz explained itself as “an ingenious service designed to let you take in news from a large variety of sources, complimentary of the predisposition bubbles and vacuous verticals that frustrate a lot of discerning readers and thoughtful publishers.” The service was operated by News Corp, the Murdoch-owned company behind Fox News, the New York Post, the Sun, and the Wall Street Journal.
In practice, Knewz was a news aggregator, rather comparable to Google News. It used AI algorithms to scrape material from numerous news sources, with human editors to “highlight a selection of headlines that offer a broad viewpoint.” The sites design was particularly garish, with construction-project-yellow headers, an inconsistently sized tile design, and regular usage of boldface, underlining, and italics in the same headline.
Why was Knewz?
The real raison detre behind the News Corp owned rival to Google News may be more hard to pin down. Although Knewz touted itself as a method to “get away bias bubbles,” a 2020 independent evaluation from the Tow Center for Digital Journalism recommends otherwise.
According to Tow, the New York Post had the most links on Knewz landing page seventeen times in February/March 2020. This record was followed by Fox News at 10 times– with the Daily Mail routing at two times, and NBC News and the New York Times tying for last at the same time each.