Conversion Optimization Testing: Validity threats from running multiple tests at the same time
A/B testing is popular among marketers and businesses because it gives you a way to determine what really works between two (or more) options. However, to truly extract value from your testing program, it requires more than simply throwing some headlines or images...
Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the difference in your optimization efforts
Website optimization has two approaches — tactical and strategic. Improving your headline, providing good testimonials and changing form fields are examples of using a tactical approach to add value to your webpages. It is necessary but generally provides only...
Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference
Successful businesses put their customers first. It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website they...
The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing
In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools. It is obvious that everything on this site is designed to help visitors find the product they are looking...
A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools
How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital...
Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization
We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else....
Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017
This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in...
Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it
Let’s suppose you have been perusing our website for a while now and have been educating yourself on landing page optimization. You are in the process of revamping a webpage and feel like you have arrived at a good value proposition. It’s well expressed in your...
Form Optimization: The importance of communicating value before making the “ask”
If you want to maximize your revenue, it’s not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety. Pay attention to your PPC ad links. Do they send prospects...